What is it About Branding?
People fall in love with brands.
The Chamber of Medford & Jackson County knew that their brand needed a refresh—one that reflected their core identity as an advocate for change and progress in their community.
“We knew that bringing a fresh look to a 100-year-old brand was going to be no easy task,” said Brad Hicks, the President and CEO of The Chamber. “And we knew that we were going to need to bring in outside experts to lead us through that process, because when you start fooling around with something that almost rests on sacred ground, you can hit the ball out of the park, or strike out.”
The Chamber brand metaphorically conveys both the steadfast and longstanding concepts of strength and unity, while embracing a forward-moving position and aesthetic. The Chamber logo system is a banner, a flag to be lifted high, a pointed visual demonstration of who The Chamber is, and a reminder of the support it offers to its members.
The Chamber brand mark, referred to as The Tapestry, is a flag or banner-like depiction of woven fibers. Metaphorically speaking, the mark signifies both the notion of being united or “woven together,” as well as being a symbolic representation of legacy and strength.
We joined over a thousand industry experts, students, and lifelong design lovers at the 2022 Brand New Conference.