Perception is Everything
As the adage goes, perception is everything.
After two years of consistently poor sales performance, NatureWise Oral Health Probiotics had become the brand’s problem child. Numerous ad-focused campaigns were generated in an attempt to reverse the downward trend—but to no avail.
The original product was too clunky and the product’s value proposition was out of line with the messaging and design aesthetic.
The solution was a creative strategy that focused on providing essential information to the consumer in a bold, colorful format, through youthful packaging that draws on 19th Century Apothecary design.
Within 1 Month of the rebrand, sales increased by 30% and NatureWise Oral Health Probiotics moved to number one in the category on Amazon.
It is now considered one of the most successful products in the NatureWise line. Additionally, NatureWise Oral Health Probiotics were chosen as the winner of the 2018 SupplySide West Editor’s Choice Award.
Campaigns featuring celebrities are nothing new in the world of advertising.