Perception is Everything
As the adage goes, perception is everything.
Ashland Pacific had long stood as a dependable resource for its clientele, however, with the passing of time and the increasingly competitive nature of the financial vertical, the agency had outgrown its brand narrative.
Ashland Pacific was running into a common problem that many businesses of its size do; the original branding, while suited for the company’s launch, was not robust enough to propel the company into a higher bracket of business, or to define the quality of its services—the brand needed a face-lift.
Because the Ashland Pacific brand is synonymous its founder and his 15 years of experience, the new brand focused on highlighting the leadership, expertise, and connection that he offers his clients.
We emphasized the brand’s confident direction, relational character, constructive communication, and inclusive tone with its current clients, client partners, qualified leads, and competitors.
The new Ashland Pacific logo system reiterates emotional strength, harmony, and protection, and the tagline reinforces the brand’s devotion to preserving, nurturing, and guiding clients through their financial journey.
Campaigns featuring celebrities are nothing new in the world of advertising.