Center, lift, velocitize: Highlighting an award-winning supplement company.

NatureWise is an award-winning supplement brand. To unveil its new ashwagandha-infused energy drink, the brand set its sights on the New Hope Network 2018 Expo West event. We received the hefty challenge of developing a world-class booth to present the brand-new product line with less than three weeks to work.

Our team set to work to create a fun, approachable, but most of all memorable brand. Because of the energetic hand gesture illustrations on the cans, we were encouraged to utilize a high-five image to tie the entire line together and emphasize the five flavors.

We coined the phrase “The High-Five to Green Energy,” which became the mantra for the whole drink line.
Wordplay was central to the experience of our booth.

To help enhance familiarity with ashwagandha in a fun way, we created “Shwag,” a play on the term swag, commonly used to describe promotional items. By placing the phrase “THIS IS A-SCHWAG-AND-HA” in front of familiar items like bags, stickers, or buttons, we facilitated memorable wordplay with our visitors and educated them about our favorite new adaptogenic herb.

Up Next

Unsure of where to start?

If you’re looking to ignite your brand’s potential, our Remarkable Brand Audit Workbook is the perfect solution. Gain valuable insights to help you focus your marketing efforts and create a brand that leaves a mark.

Click the button to download our Remarkable Brand Audit Workbook today.

Download Workbook

Whoops! Something went amiss while submitting the form.