May 17, 2023
5 of The Many Common Rebranding Mistakes We Can Make
Rebranding can be an exciting time for a company.
Anna Morgan is an emerging author with a desire to meet readers in authentic and impactful ways. Her unique stories speak from a place of inspiration as she shares the struggles and victories of walking through suffering and the faith, hope, and encouragement that emerged as a result of humbling herself to God’s purpose in her life.
To build brand equity, Anna Morgan needed to drive awareness and advocacy built upon a perception of trust and altruism, fully integrating her words and actions.
As a personal brand, we focused on discovering the narrative, not creating one, and positioned Anna Morgan as a sympathetic ally who embodied her audience, offering an authentic and trustworthy perspective and using her own unique experience to inspire others.
